Managing different tasks is essential and different tips can be helpful in this regard. A marketing manager needs to have a well-focused personality while also paying considerable attention to the budget of the company. A marketing manager gets to perform a series of duties on a daily basis. Some of the important duties carried out by marketing manager have been mentioned below.
Choosing the channel of distribution:
It is the duty of marketing manager to decide that what channels will be used for distributing the products. The channel of distribution is selected by keeping in view the requirements of the company. Distribution plays an important role in enhancing your role as a manager. Choosing the right channel can affect your sales and marketing techniques.
Developing marketing plans:
The marketing manager is also responsible for developing marketing plans for various products. Marketing plan tells how, when and where the product will be distributed. Each and everything related to the marketing of a product is mentioned in the marketing plan which guides future actions. The manager discusses in detail that how the product will be promoted.
Reviewing economic situations:
The marketing manager also reviews the economic conditions of the market in order to stay updated and take actions accordingly. Reviewing the economic situation can help you in managing your resources. It is equally important to understand the vitality of different marketing techniques in this regard. Regular analysis helps in understanding different options that are available for utilization. If you have limited resources, you must focus on trying the already existing trends so as to stay at the safe side.
Developing the image of a product:
Another important duty of the marketing manager is to develop a positive image of the product in the market. People will want to buy a certain product if they feel good about it and marketing manager ensures that they do. Marketing manager plays a vital role in shaping the direction and image of the product. This will help you in analyzing your current situation. In addition to it, one must focus on the development of the positive image of the product. One must focus on tackling the negative image of the product and services.